Npower League One 2010 - 2011
Under the new deal between the Football League and Premier League, clubs in League One now receive £325,000 a season in solidarity payments.
Ten clubs are supplied by the big global sportswear companies, while JD Sports' Carbrini brand have five contracts in this division. ISC, an Australian company make their debut in the UK, supplying MK Dons' new strips.
Home
Away
Third
Designer: Carbrini
Sponsor: Carbrini
Bournemouth were promoted last season as runners-up in League Two.
Carbrini once again supply their kits, having updated the new home strip to a new template that includes pinstripes, once again coming into fashion. The third kit is reversed so the elements can be interchanged if required. Last season's white strip is kept as the team's change kit.
(Rob Rob, Steve Bailey)
Home Aug-Sept
Home from Sept
Away
Third
Designer: Puma
Sponsor: Hertings Fixings (H), Bathwise (A, 3rd)
The Bees' new home strip is a more traditional outfit than the rather odd creation seen last season and is complemented by a light blue and navy away kit based on the same Puma template. The black and pale metallic gold away strip from last season now serves as the Bees' third kit and may be worn with black or gold shorts. After a poor start to the season, manager Andy Scott changed the home socks to more traditional black ones. Wins against Sheffield Wednesday and Everton suggested this made all the difference. A superstitious lot, footballers.
(Ian Raffell, Alex Cavell)
Home
Away
Third
Designer: Errea
Sponsor: IT First
This will be The Seagull's last season at Withdean, now that work has started on the new Falmer Stadium on the outskirts of Brighton & Hove.
The new home strip is predominantly blue with narrow vertical white stripes on the shirt, a novel look for the team. The red and black away strip from last season is retained. The white third strip was introduced at Leyton Orient on 1 February.
(Rob Rob, Alexander Perkin)
Home
Away
Designer: Errea
Sponsor: Smart Computers (H), Stalbridge Linen Services (A)
The quarters on Rovers' new shirts revert to white on the upper left and are reversed on the back, a design feature requested by supporters. White shorts replace last season's blue ones. Subtle gold piping at the collar, cuffs and sides sets off this well designed shirt.
The quartered theme is pleasingly continued on the gold and black away strip.
(Bertie Wright)
Home
Away
Designer: Le Coq Sportif
Sponsor: Eddie Stobart Transport
Carlisle are unchanged this season.
(Rob Rob)
Home
Away
Designer: Macron
Sponsor: KRBS.com
Charlton unveiled their rather unremarkable new Macron home strip with the slogan, "It's more than a kit of alright," while the launch of the admittedly smart sky and navy away strip went under the strap-line, "The sky's the limit." Oh dear.
(Al Gordon)
Home
Away
Designer: Puma
Sponsor: Readers' Offers Ltd
The U's new home kit is a straightforward interpretation of their usual blue and white strip with metallic gold detailing. Their new away strip in red and black also has gold trim and is engagingly described as a "clash kit." This is probably not a reference to the seminal 70s punk band.
(Rob Rob)
Home
Away
Third
Designer: Vandanel
Sponsor: West & Coe
After just three seasons in the Football League, the Daggers won promotion to the third tier after a thrilling 3-2 win over Rotherham in the play-off final last May, when the new yellow kit was worn for the first time. The green and black outfit, launched in July is their new away kit (also worn with green shorts) and it is unclear if the yellow strip will be used as third choice.
(John Lovett, Malcolm Theobalds)
Home
Away
Third
Designer: Carbrini Sportswear
Sponsor: Flybe.com
Exeter have retained last season's home shirts but now team them with black shorts and socks. Last year's all-black change strip becomes the new third kit. A very smart white strip with a red/black vertical stripe is introduced as second choice.
(Socks on away kit to be confirmed.)
(Rob Rob, Ben Davis)
Home
Away
Third
Designer: Nike
Sponsor: Dove Energy (H), tba (A) Larsen Oil & Gas (3rd)
Hartlepool retain their first and third strips from last season. The orange and black strip worn last season proved popular so is used this season as the away kit, in a slightly updated design. A sponsor had not been secured for this strip so it was worn on the opening day at Rochdale unadorned, and none the worse for that.
(Alexander Perkin)
Home
Away
Designer: Mitre
Sponsor: Kirklees College (H), Radian B Muscle Rub (A)
Once again, the Terriers are wearing white and lightish blue stripes reminscent of the colours worn in their Thirties heyday. The decision to wear blue rather than the traditional white shorts may not please supporters but a white set is available for some away games.
Huddersfield have adopted red and black stripes for their away shirts, a scheme that is similar to the change strips of the Seventies, although the stripes are far wider on the modern version.
(Gareth Jackson)
Home
Away
Third
Designer: Puma
Sponsor: Party Casino
The "Os" new home strip is in a novel shade of "Chinese red," slightly lighter than the usual tone. The all-white away strip has red and black detailing.
(Alexander Parkin, Ben)
Home
Away
Third
Designer: ISC
Sponsor: Double Tree Hilton
As usual MK Dons introduce three complementary designs based on identical templates. For the first time, all three of the club's colours feature on each strip, making for a neatly integrated appearance as well as facilitating interchangeability.
ISC (International Sports Clothing) is an Australian company that supplies several southern hemisphere rugby league and union teams as well as three clubs in the European Super League. This is their first venture into the association game.
(Jon Grossman)
Home
Away
Designer: Nike
Sponsor: Lorien Connect (H), Vision Express (A)
Even though County were the victims of what turned out to be an elaborate con trick last season, they still managed to win the League two title comfortably with a ten-point margin. The new home strip is a straightforward, no-frills take on their traditional colours. The new crest was introduced at the end of last season, replacing the version introduced by the previous owners, Munto Finance.
(Neil Ward)
Home
Away
Third
Designer: Carbrini
Sponsor: Carbrini
After eight seasons playing in all-blue, the Latics have reverted to white shorts. The white sleeves recall the outfit the team wore in the late Fifties.
The navy and orange away strip is retained from last season and a new white third strip is introduced with a very smart two-tone band on the chest.
(Simon Barnett, Paul Green)
Home
Away
Third
Designer: Adidas
Sponsor: theposh.com
Consecutive promotions took Peterborough from the fourth to second tier between 2007 and 2008 but they were relegated last season.
For this season, the Posh have decided to impersonate Chelsea. The third kit is an updated version of last season's away strip. The shirts are sponsored by the club's own web site.
(Andrew Mihaleff, Daniel Knight, Richard Caulkett)
Home
Away
Designer: Adidas
Sponsor: Ginsters
Plymouth were relegated last season. They retain last season's away strip but under their agreement with Adidas, are bound to introduce a new home kit for this and next season. The new home offering, which combines Argyle's signature dark green with lighter stripes on the body of the shirt has divided opinion in the West Country. The away kit is retained but is now worn with green rather than white socks.
(Craig Morris, Rob Rob)
Home
Away
Third
Fourth
Designer: Carbrini
Sponsor: Carbrini (H), Get the Label.com (A, 3rd, 4th)
Rochdale won automatic promotion last season, for only the second time in their history. The blue and black shirts that have proved so popular are changed somewhat, black now featuring as pinstripes and on the sleeves. HFK is told the purple away kit used last season did not prove to be problematic against sides in blue and is used once again with a new sponsor. Nevertheless a third kit, in one of Dales' traditional colour schemes, was introduced for the Carling Cup game at Birmingham City while it was thought necessary to wear all black at Bristol Rovers in October.
(Mark Wilbraham, Ben)
Home
Away
Third
Designer: Puma
Sponsor: Children's Hospital Charity
Wednesday were relegated on the last day of the 2009-10 season and return to the third tier where they spent 2003-05.
A brand new black away strip, with gold pinstripes on the shirt, makes an appearance. The club makes a donation to the Children's Hospital Charity for each replica sold.
Last season's home strip is kept for a second season as is the yellow away shirt, now worn with yellow shorts and socks.
(Mark Wild, Steve)
Home
Away
Designer: Umbro
Sponsor:
The Saints celebrate their 125th anniversary this season and are wearing a replica of their first ever strip. Umbro's popular all black strip with shadowstripes on the shirt appears as second choice. The shirts are not sponsored.
(Rich Wrigley, Ted Aram)
Home
Away
Third
Designer: Adidas
Sponsor: For Four Two Magazine (H), EA Games (A), Samsung (3rd)
Nothing to write home about here, just another set of standard Adidas templates.
(Tom Eatwell, Callum Snook)
Home
Away
Designer: Carbrini
Sponsor: Wirrall Metroplitan Council
Carbrini replace Vandanel as Rovers' kit partner and stick firmly with recent tradition by providing an all-white strip trimmed in blue. The away strip is in claret and blue, always a popular choice among supporters.
(Curtis McCardle, Ian Raffel)
Home
Away
Third
Designer: Admiral
Sponsor: Walsall Hospice
Once again the Saddlers have looked to their back-catalogue for inspiration, this time to their red and black period in the mid-Nineties. The result is a pleasing all-red outfit trimmed in black and with a little white at the collar.
The away strip is a novel combination in what are described as navy and royal blue, but which, in reality seem to be considerably lighter. The red trim sets off this combination very well. The green and white third strip was introduced for the game at Dagenham on 16 October.
(Neil Morris - HFK's man in Adis Ababa)
Home
Away
Designer: Vandanel
Sponsor: Jones Building Contractors
Yeovil are wearing the same home kit as last season. The new away shirt is predominantly white with a smart horizontal black band trimmed in green.
(George Tomlin)